As an entrepreneur you are always selling–selling yourself, your vision, your company, your products and services.
How you position your body may have as much influence on whether you get the investment money, hire the talented superstar, or close the deal with that coveted client.
People listen to you; but they evaluate you from a gut or unconscious level more than they or you may know. According to Business Insider research shows that 50-90% of communication is non-verbal. So it is important you know what cues you are giving the people you are talking to. Here are a few key things to start to observe in yourself; notice how well you naturally do. Then make modifications as needed.
- If you want to keep someone interested in what you have to say, make sure you demonstrate an interest in what they say by maintaining eye contact. Wandering eyes shows a lack of interest and may cost you when its your turn to speak. This does not mean a constant stare, just frequent eye contact.
- Sit or stand at the same level as the person you are talking to and you will avoid giving away your power or taking a position of power when you are hoping for agreement.
- Stand or sit tall, with purpose and strength. Slouching makes you appear weak, insecure or uninterested.
- Lean towards someone and lower your voice if you want to bring them towards you emotionally and create connection.
- Always make physical contact wherever possible–offer to shake someone’s hand or give them a courteous hug. Physical connection engenders trust.
- Give signs of cooperation, alignment, and engagement early in your conversation. Gestures like nodding, mirroring, and open gestures all create an atmosphere of connection. This will make it easier later in the conversation for the other person to say “yes!” to whatever you are asking because you and they have been in agreement all along the way.
- Most importantly, smile! Smiling puts the other person at ease and actually sends signals to your own brain that things are going to be just fine.